Design Thinking

Design Thinking is Creative Problem Solving 

Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. At the same time, Design Thinking provides a solution-based approach to solving problems. It is a way of thinking and working as well as a collection of hands-on methods.


Vui Kit is the co-founder and Chief Education Officer of Cambridge Asia Speaking Academy, top speaking academy that aims to build confidence in Malaysian children and teenagers.

Innovation has always been in Vui Kit's blood, graduated from Innovation Ambassador Development Program from Malaysia (formerly known as Genovasi), Vui Kit is a certified Design Thinking Practitioner with Design Thinking Association of Malaysia (DTAM), and currently serving as an external coach with Malaysia. Some of the organizations he has coached are Malaysian Public Services Officers (PTD), Royal Malaysian Police (PDRM), Malaysia Digital Economy Corporation (MDEC), Great

Eastern Malaysia, IJM Corporation Berhad, Prime International, entrepreneurs & executives. He has also worked with DT project partner

Design Thinking Applications

Design thinking is applicable no matter your role or industry. Whether you work in business, government, education, or nonprofit, design thinking can help you develop innovative solutions based on the needs of your customers. See case studies showcasing the impact of design thinking across a variety of industries and practices.

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Design thinking can help your team or organization:

  • Better understand the unmet needs of the people you’re creating for (customers, clients, students, users, etc).

  • Reduce the risk associated with launching new ideas, products, and services.

  • Generate solutions that are revolutionary, not just incremental.

  • Learn and iterate faster.